Our skin is a living organ that works tirelessly 24 hours a day. It acts as a protective barrier against urban pollution, solar radiation, makeup, and bacteria. Despite a good daily cleansing routine, it's inevitable that pores will become clogged and the skin will accumulate toxins that dull its radiance. This is where the weekly "shock treatment" comes in: natural face masks .
At Alma Eko, we believe in a return to our roots. In contrast to synthetic cosmetics full of silicones and preservatives, we champion the power of the earth. Pure clays and minerals are the most effective, respectful, and sustainable way to completely "reset" your face, restoring its natural vitality without disrupting its balance.
The format dilemma: Why powder and not cream?
If you take a look at our collection, you'll see that our clay masks are primarily available in solid or powder form. This isn't just an aesthetic choice, but a matter of health and effectiveness.
Conventional face masks sold in tubes or jars already moistened ("ready to use") necessarily contain a large amount of water. And where there is stagnant water, there is a risk of bacteria. To prevent the product from spoiling, the cosmetics industry adds powerful synthetic preservatives (such as parabens or phenoxyethanol) which, although they keep the cream in good condition, can irritate the skin or disrupt its microbiota.
By offering you pure clay powder, like our natural exfoliating mask , we achieve two things:
1. Total purity: The product is 100% active ingredient. You don't pay for water or apply unnecessary preservatives.
2. Instant activation: You activate the minerals yourself by mixing them with water just before application, ensuring that their properties are fresh and at their maximum potency.
Clay Guide: Tell me what kind of skin you have and I'll tell you what mineral you need
Not all soils are the same. Depending on their geological origin, each clay has a mineral composition (silica, magnesium, iron, calcium) that makes it perfect for a particular application.
specific need.
Green Clay (The ultimate purifier) is the richest in minerals and has a great absorption capacity. It traps impurities, excess oil, and bacteria like a magnet. It's the best ally for oily, combination, or acne-prone skin, as it helps dry out pimples and close enlarged pores.
Red Clay (Vitality for Dull Skin) Its color comes from its high iron and copper oxide content. Instead of drying out the skin, this clay stimulates blood flow and promotes cell regeneration. Our red clay mask is ideal for mature, dry, or devitalized skin that needs an immediate "healthy glow" and extra radiance.
White Clay or Kaolin (The Soft Caress) is the finest and gentlest of all. It cleanses without absorbing the skin's natural oils, thus respecting the hydrolipidic film. It is the
A must-have option for sensitive, reactive, or dry skin that wants to cleanse without feeling tightness or redness.
Ghassoul (Morocco's Treasure) This volcanic clay is unique in the world. It has the ability to saponify (cleanse like soap) physically, without chemical surfactants. Our Ghassoul mask is a multi-purpose product: it deeply cleanses the face, removing blackheads, and is also wonderful as a hair mask to detoxify oily scalps and add volume to fine hair.
The "Multimasking" trend: Total personalization
Our skin isn't uniform. It's very common to have an oily T-zone (forehead, nose, and chin), while the cheeks and around the eyes are dry or dehydrated. Using a strong astringent mask all over your face could dry out your cheeks, while using a very moisturizing one might not cleanse your nose properly.
The solution is Multimasking: applying different clays simultaneously depending on the area.
● Apply Green Clay or Ghassoul to the T-zone to control shine and clear blackheads.
● Apply Red or White Clay to the cheeks, neck and décolleté to hydrate, soothe and treat sagging skin.
With our pure clay jars, you can turn your bathroom into an alchemy laboratory and create the perfect blend for your skin at any time.
Common mistakes that ruin your face mask (and your skin)
Although clay masks are a simple product, there are widespread myths that can make your experience less than ideal.
Mistake 1: Letting it dry until it cracks. There's a common belief that the longer you leave it on and the more it "stretches," the better. False! When clay dries completely and cracks, it starts absorbing vital moisture from your skin, dehydrating it. The golden rule: Remove the mask when it's still slightly damp to the touch or starts to change color at the edges. If you want to leave it on longer, spritz water or facial toner on your face to keep it active and prevent it from drying out.
Mistake 2: Rubbing too hard when rinsing. Natural clays have a fine, granular texture that provides physical exfoliation. This is fantastic for removing dead skin cells, but if you rub too hard when rinsing, you can irritate your skin. Always use very gentle circular motions and plenty of lukewarm water.
Mistake 3: Using metal utensils. Clays are minerals with an ionic charge. When they come into contact with metal spoons or bowls, they can lose some of their electromagnetic properties (which are what attract toxins). Always use utensils made of wood, ceramic, glass, or plastic.
Preparation ritual: Cosmetic alchemy at home
Preparing your face mask is a moment of mindfulness. Here's how to enhance its effects depending on what you mix it with:
1. With Mineral Water: The basic and effective option for neutral cleaning.
2. With Hydrosols (Floral Waters): Replace the water with rose water (calming), rosemary water (purifying) or orange blossom water (relaxing).
3. With Vegetable Oils : If you have very dry skin, add a few drops of jojoba or argan oil to the mixture. This will make the mask much more nourishing and creamy.
4. With Honey or Yogurt: For extra hydration and natural antibacterial properties.
Step by step for a Spa Sunday
1. Cleansing : Remove makeup and cleanse your face. Clay penetrates better on clean skin.
2. Steam (Optional): Apply a hot towel to your face or inhale steam for 5 minutes to open your pores and facilitate the removal of dirt.
3. Application: Spread a generous layer (covering the skin, it should not be transparent) avoiding the eye and lip contour .
4. Relax: Lie down for 10-15 minutes. Take this opportunity to disconnect from your mobile phone or put on some relaxing music.
5. Rinse: Remove with warm water and pat dry with a clean towel.
6. Final hydration: Your skin will now be ultra-receptive. It's the best time to apply your treatment serum and moisturizer , as they will penetrate much better.
Sustainability and Bio commitment.
At Alma Eko, the natural clay masks we offer not only care for your skin but also for the ocean. Being 100% natural and biodegradable, they don't release microplastics down the drain, unlike many conventional synthetic exfoliants. Furthermore, our packaging is recyclable and reusable, aligning us with a Zero Waste lifestyle.
Discover the pleasure of feeling skin that truly breathes. Check out our Instagram for recipes, blends, and real results.
